Presets

Edit saved generator defaults here. The MX preset controls campaign status, bidding, targeting, path mode and other reusable settings.

Copy Preset

BA Airlines

id: ba_airlines
label: BA Airlines
description: Google Ads Editor preset for Bosnia and Herzegovina airlines campaigns.
dataset: airlines
template: ba_airlines
market_code: ba
export_name: ads-generator-ba
grouping_mode: row_as_campaign
group_by_field: priority_markets
ad_mode: manual
filters:
  active_filter: include_inactive
  market_contains: ''
  priority: ''
  account: ''
  selected_ids: ''
campaign_settings:
  campaign_name: '[SFAl] [col:airline_name] [New] |[col:airline_iata]'
  labels: ''
  campaign_type: Search
  networks: Google search;Search Partners
  budget: '2500.00'
  budget_type: Daily
  eu_political_ads: Doesn't have EU political ads
  standard_conversion_goals: Account-level
  customer_acquisition: Bid equally
  marketing_objective: Sales
  campaign_status: Paused
  start_date: '[system:today]'
  end_date: '[]'
  broad_match_keywords: 'Off'
  ad_schedule: '[]'
  ad_rotation: Optimize for clicks
  content_exclusions: '[]'
  text_customization: ''
  final_url_expansion: ''
  tracking_template: ''
  final_url_suffix: ''
  custom_parameters: ''
bidding_settings:
  bid_strategy_type: Maximize conversion value
  bid_strategy_name: ''
  target_roas: 180%
  target_cpa: ''
  max_cpc: ''
targeting_settings:
  languages: All
  locations: Bosnia and Herzegovina
  excluded_locations: ''
  targeting_method: Location of presence or Area of interest
  exclusion_method: Location of presence
adgroup_settings:
  ad_group_status: Enabled
  ad_group_name: '[col:airline_name] [All]'
  max_cpc: '0.14'
  max_cpm: '0.01'
  target_cpa: ''
  max_cpv: ''
  target_cpv: ''
  percent_cpc: ''
  target_cpm: '0.01'
  target_cpc: ''
  optimized_targeting: Disabled
  strict_age_and_gender_targeting: Disabled
  search_term_matching: Enabled
  ad_group_type: Standard
  channels: '[]'
keyword_settings:
  status: Enabled
  first_page_bid: '0.00'
  top_of_page_bid: '0.00'
  first_position_bid: '0.00'
ad_settings:
  status: Enabled
  approval_status: ''
  final_url_source: market_col:final_url
  market_template: ba_ads_airlines
  path_mode: blank
  keyword_grouping_mode: split_adgroups
  business_name: eSky
  shared_negative_list: Master negative keywords
  account_level_sitelinks: true

BA Competitors

id: ba_competitors
label: BA Competitors
description: Google Ads Editor preset for Bosnia and Herzegovina competitors campaigns.
dataset: competitors
template: ba_competitors
market_code: ba
export_name: ads-generator-ba-competitors
grouping_mode: row_as_campaign
group_by_field: market
ad_mode: manual
filters:
  active_filter: include_inactive
  market_contains: BA
  priority: ''
  account: ''
  selected_ids: ''
campaign_settings:
  campaign_name: '[SFComp] [col:competitor]'
  labels: ''
  campaign_type: Search
  networks: Google search;Search Partners
  budget: '1000'
  budget_type: Daily
  eu_political_ads: Doesn't have EU political ads
  standard_conversion_goals: Account-level
  customer_acquisition: Bid equally
  marketing_objective: Sales
  campaign_status: Paused
  start_date: '[system:today]'
  end_date: '[]'
  broad_match_keywords: 'Off'
  ad_schedule: '[]'
  ad_rotation: Optimize for clicks
  content_exclusions: '[]'
  text_customization: ''
  final_url_expansion: ''
  tracking_template: ''
  final_url_suffix: ''
  custom_parameters: ''
bidding_settings:
  bid_strategy_type: Maximize conversion value
  bid_strategy_name: ''
  target_roas: 180%
  target_cpa: ''
  max_cpc: ''
targeting_settings:
  languages: All
  locations: Bosnia and Herzegovina
  excluded_locations: ''
  targeting_method: Location of presence or Area of interest
  exclusion_method: Location of presence
adgroup_settings:
  ad_group_status: Enabled
  ad_group_name: '[col:competitor]'
  max_cpc: '0.14'
  max_cpm: '0.01'
  target_cpa: ''
  max_cpv: ''
  target_cpv: ''
  percent_cpc: ''
  target_cpm: '0.01'
  target_cpc: ''
  optimized_targeting: Disabled
  strict_age_and_gender_targeting: Disabled
  search_term_matching: Enabled
  ad_group_type: Standard
  channels: '[]'
keyword_settings:
  status: Enabled
  first_page_bid: '0.00'
  top_of_page_bid: '0.00'
  first_position_bid: '0.00'
ad_settings:
  status: Enabled
  approval_status: ''
  final_url_source: row_market_col:subdomain_url
  market_template: ba_ads_competitors
  path_mode: columns
  keyword_grouping_mode: single_adgroup_no_negatives
  business_name: eSky
  shared_negative_list: Master negative keywords
  account_level_sitelinks: true

BA Destinations

id: ba_destinations
label: BA Destinations
description: Google Ads Editor preset for Bosnia and Herzegovina destinations campaigns.
dataset: destinations
template: ba_destinations
market_code: ba
export_name: ads-generator-ba-destinations
grouping_mode: group_by_field
group_by_field: campaign
ad_mode: manual
filters:
  active_filter: include_inactive
  market_contains: BA
  priority: ''
  account: ''
  selected_ids: ''
campaign_settings:
  campaign_name: '[SFD] [group:value]'
  labels: ''
  campaign_type: Search
  networks: Google search;Search Partners
  budget: '2500.00'
  budget_type: Daily
  eu_political_ads: Doesn't have EU political ads
  standard_conversion_goals: Account-level
  customer_acquisition: Bid equally
  marketing_objective: Sales
  campaign_status: Paused
  start_date: '[system:today]'
  end_date: '[]'
  broad_match_keywords: 'Off'
  ad_schedule: '[]'
  ad_rotation: Optimize for clicks
  content_exclusions: '[]'
  text_customization: ''
  final_url_expansion: ''
  tracking_template: ''
  final_url_suffix: ''
  custom_parameters: ''
bidding_settings:
  bid_strategy_type: Maximize conversion value
  bid_strategy_name: ''
  target_roas: 180%
  target_cpa: ''
  max_cpc: ''
targeting_settings:
  languages: All
  locations: Bosnia and Herzegovina
  excluded_locations: ''
  targeting_method: Location of presence or Area of interest
  exclusion_method: Location of presence
adgroup_settings:
  ad_group_status: Enabled
  max_cpc: '0.14'
  max_cpm: '0.01'
  target_cpa: ''
  max_cpv: ''
  target_cpv: ''
  percent_cpc: ''
  target_cpm: '0.01'
  target_cpc: ''
  optimized_targeting: Disabled
  strict_age_and_gender_targeting: Disabled
  search_term_matching: Enabled
  ad_group_type: Standard
  channels: '[]'
keyword_settings:
  status: Enabled
  first_page_bid: '0.00'
  top_of_page_bid: '0.00'
  first_position_bid: '0.00'
ad_settings:
  status: Enabled
  approval_status: ''
  final_url_source: final_url
  market_template: ba_ads_destinations
  path_mode: blank
  keyword_grouping_mode: split_adgroups
  business_name: eSky
  shared_negative_list: Master negative keywords
  account_level_sitelinks: true

BA General

id: ba_general
label: BA General
description: Google Ads Editor preset for Bosnia and Herzegovina general campaigns.
dataset: general
template: ba_general
market_code: ba
export_name: ads-generator-ba-general
grouping_mode: row_as_adgroup
group_by_field: market
ad_mode: manual
filters:
  active_filter: include_inactive
  market_contains: BA
  priority: ''
  account: ''
  selected_ids: ''
campaign_settings:
  campaign_name: ''
  labels: ''
  campaign_type: Search
  networks: Google search;Search Partners
  budget: '1000'
  budget_type: Daily
  eu_political_ads: Doesn't have EU political ads
  standard_conversion_goals: Account-level
  customer_acquisition: Bid equally
  marketing_objective: Sales
  campaign_status: Paused
  start_date: '[system:today]'
  end_date: '[]'
  broad_match_keywords: 'Off'
  ad_schedule: '[]'
  ad_rotation: Optimize for clicks
  content_exclusions: '[]'
  text_customization: ''
  final_url_expansion: ''
  tracking_template: ''
  final_url_suffix: ''
  custom_parameters: ''
bidding_settings:
  bid_strategy_type: Maximize conversion value
  bid_strategy_name: ''
  target_roas: 180%
  target_cpa: ''
  max_cpc: ''
targeting_settings:
  languages: All
  locations: Bosnia and Herzegovina
  excluded_locations: ''
  targeting_method: Location of presence
  exclusion_method: Location of presence
adgroup_settings:
  ad_group_status: Enabled
  ad_group_name: '[col:ad_group_name]'
  max_cpc: '0.14'
  max_cpm: '0.01'
  target_cpa: ''
  max_cpv: ''
  target_cpv: ''
  percent_cpc: ''
  target_cpm: '0.01'
  target_cpc: ''
  optimized_targeting: Disabled
  strict_age_and_gender_targeting: Disabled
  search_term_matching: Enabled
  ad_group_type: Standard
  channels: '[]'
keyword_settings:
  status: Enabled
  first_page_bid: '0.00'
  top_of_page_bid: '0.00'
  first_position_bid: '0.00'
ad_settings:
  status: Enabled
  approval_status: ''
  final_url_source: final_url
  market_template: ba_ads_general
  path_mode: blank
  keyword_grouping_mode: split_adgroups
  business_name: eSky
  shared_negative_list: ''
  account_level_sitelinks: false

BA Routes

id: ba_routes
label: BA Routes
description: Google Ads Editor preset for Bosnia and Herzegovina route campaigns grouped by routes.campaign.
dataset: routes
template: ba_routes
market_code: ba
export_name: ads-generator-ba-routes
grouping_mode: group_by_field
group_by_field: campaign
ad_mode: manual
filters:
  active_filter: include_inactive
  market_contains: BA
  priority: ''
  account: ''
  selected_ids: ''
campaign_settings:
  campaign_name: '[SFBA] [group:value]'
  labels: ''
  campaign_type: Search
  networks: Google search;Search Partners
  budget: '2500.00'
  budget_type: Daily
  eu_political_ads: Doesn't have EU political ads
  standard_conversion_goals: Account-level
  customer_acquisition: Bid equally
  marketing_objective: Sales
  campaign_status: Paused
  start_date: '[system:today]'
  end_date: '[]'
  broad_match_keywords: false
  ad_schedule: '[]'
  ad_rotation: Optimize for clicks
  content_exclusions: '[]'
  text_customization: ''
  final_url_expansion: ''
  tracking_template: ''
  final_url_suffix: ''
  custom_parameters: ''
bidding_settings:
  bid_strategy_type: Maximize conversion value
  bid_strategy_name: ''
  target_roas: 180%
  target_cpa: ''
  max_cpc: ''
targeting_settings:
  languages: All
  locations: Bosnia and Herzegovina
  excluded_locations: ''
  targeting_method: Location of presence or Area of interest
  exclusion_method: Location of presence
adgroup_settings:
  ad_group_status: Enabled
  max_cpc: '0.14'
  max_cpm: '0.01'
  target_cpa: ''
  max_cpv: ''
  target_cpv: ''
  percent_cpc: ''
  target_cpm: '0.01'
  target_cpc: ''
  optimized_targeting: Disabled
  strict_age_and_gender_targeting: Disabled
  search_term_matching: Enabled
  ad_group_type: Standard
  channels: '[]'
keyword_settings:
  status: Enabled
  first_page_bid: '0.00'
  top_of_page_bid: '0.00'
  first_position_bid: '0.00'
ad_settings:
  status: Enabled
  approval_status: ''
  final_url_source: final_url
  market_template: ba_ads_routes
  path_mode: ''
  keyword_grouping_mode: split_adgroups
  business_name: eSky
  shared_negative_list: Master negative keywords
  account_level_sitelinks: true

CO Airlines

id: co_airlines
label: CO Airlines
description: Google Ads Editor preset for Mexico airline campaigns based on the SFAl structure.
dataset: airlines
template: co_airlines
market_code: co
export_name: ads-generator-co
grouping_mode: row_as_campaign
group_by_field: priority_markets
ad_mode: manual
filters:
  active_filter: include_inactive
  market_contains: ''
  priority: ''
  account: ''
  selected_ids: ''
campaign_settings:
  campaign_name: '[SFAl] [col:airline_name] (New) |[col:airline_iata]'
  labels: ''
  campaign_type: Search
  networks: Google search;Search Partners
  budget: '1000.00'
  budget_type: Daily
  eu_political_ads: Doesn't have EU political ads
  standard_conversion_goals: Account-level
  customer_acquisition: Bid equally
  marketing_objective: Sales
  campaign_status: Paused
  start_date: '[system:today]'
  end_date: '[]'
  broad_match_keywords: 'Off'
  ad_schedule: '[]'
  ad_rotation: Optimize for clicks
  content_exclusions: '[]'
  text_customization: ''
  final_url_expansion: ''
  tracking_template: ''
  final_url_suffix: ''
  custom_parameters: ''
bidding_settings:
  bid_strategy_type: Maximize conversion value
  bid_strategy_name: ''
  target_roas: 180%
  target_cpa: ''
  max_cpc: ''
targeting_settings:
  languages: All
  locations: Colombia
  excluded_locations: ''
  targeting_method: Location of presence or Area of interest
  exclusion_method: Location of presence
adgroup_settings:
  ad_group_status: Enabled
  ad_group_name: '[col:airline_name] [All]'
  max_cpc: '0.14'
  max_cpm: '0.01'
  target_cpa: ''
  max_cpv: ''
  target_cpv: ''
  percent_cpc: ''
  target_cpm: '0.01'
  target_cpc: ''
  optimized_targeting: Disabled
  strict_age_and_gender_targeting: Disabled
  search_term_matching: Enabled
  ad_group_type: Standard
  channels: '[]'
keyword_settings:
  status: Enabled
  first_page_bid: '0.00'
  top_of_page_bid: '0.00'
  first_position_bid: '0.00'
ad_settings:
  status: Enabled
  approval_status: ''
  final_url_source: market_col:final_url
  market_template: mx_ads_airlines
  path_mode: blank
  keyword_grouping_mode: split_adgroups
  business_name: eDestinos
  shared_negative_list: Master negative keywords
  account_level_sitelinks: true

CO Competitors

id: co_competitors
label: CO Competitors
description: Google Ads Editor preset for Colombia competitor campaigns from the competitors sheet.
dataset: competitors
template: co_competitors
market_code: co
export_name: ads-generator-co-competitors
grouping_mode: row_as_campaign
group_by_field: market
ad_mode: manual
filters:
  active_filter: include_inactive
  market_contains: CO
  priority: ''
  account: ''
  selected_ids: ''
campaign_settings:
  campaign_name: '[SFComp] [col:competitor]'
  labels: ''
  campaign_type: Search
  networks: Google search;Search Partners
  budget: '1000'
  budget_type: Daily
  eu_political_ads: Doesn't have EU political ads
  standard_conversion_goals: Account-level
  customer_acquisition: Bid equally
  marketing_objective: Sales
  campaign_status: Paused
  start_date: '[system:today]'
  end_date: '[]'
  broad_match_keywords: 'Off'
  ad_schedule: '[]'
  ad_rotation: Optimize for clicks
  content_exclusions: '[]'
  text_customization: ''
  final_url_expansion: ''
  tracking_template: ''
  final_url_suffix: ''
  custom_parameters: ''
bidding_settings:
  bid_strategy_type: Maximize conversion value
  bid_strategy_name: ''
  target_roas: 180%
  target_cpa: ''
  max_cpc: ''
targeting_settings:
  languages: All
  locations: Colombia
  excluded_locations: ''
  targeting_method: Location of presence or Area of interest
  exclusion_method: Location of presence
adgroup_settings:
  ad_group_status: Enabled
  ad_group_name: '[col:competitor]'
  max_cpc: '0.14'
  max_cpm: '0.01'
  target_cpa: ''
  max_cpv: ''
  target_cpv: ''
  percent_cpc: ''
  target_cpm: '0.01'
  target_cpc: ''
  optimized_targeting: Disabled
  strict_age_and_gender_targeting: Disabled
  search_term_matching: Enabled
  ad_group_type: Standard
  channels: '[]'
keyword_settings:
  status: Enabled
  first_page_bid: '0.00'
  top_of_page_bid: '0.00'
  first_position_bid: '0.00'
ad_settings:
  status: Enabled
  approval_status: ''
  final_url_source: ''
  market_template: co_ads_competitors
  path_mode: columns
  keyword_grouping_mode: single_adgroup_no_negatives
  business_name: eDestinos
  shared_negative_list: Master negative keywords
  account_level_sitelinks: true

CO Destinations

id: co_destinations
label: CO Destinations
description: Google Ads Editor preset for destination campaigns grouped by destinations.campaign.
dataset: destinations
template: co_destinations
market_code: co
export_name: ads-generator-co-destinations
grouping_mode: group_by_field
group_by_field: campaign
ad_mode: manual
filters:
  active_filter: include_inactive
  market_contains: CO
  priority: ''
  account: ''
  selected_ids: ''
campaign_settings:
  campaign_name: '[SFD] [group:value]'
  labels: ''
  campaign_type: Search
  networks: Google search;Search Partners
  budget: '2500.00'
  budget_type: Daily
  eu_political_ads: Doesn't have EU political ads
  standard_conversion_goals: Account-level
  customer_acquisition: Bid equally
  marketing_objective: Sales
  campaign_status: Paused
  start_date: '[system:today]'
  end_date: '[]'
  broad_match_keywords: 'Off'
  ad_schedule: '[]'
  ad_rotation: Optimize for clicks
  content_exclusions: '[]'
  text_customization: ''
  final_url_expansion: ''
  tracking_template: ''
  final_url_suffix: ''
  custom_parameters: ''
bidding_settings:
  bid_strategy_type: Maximize conversion value
  bid_strategy_name: ''
  target_roas: 180%
  target_cpa: ''
  max_cpc: ''
targeting_settings:
  languages: All
  locations: Colombia
  excluded_locations: ''
  targeting_method: Location of presence or Area of interest
  exclusion_method: Location of presence
adgroup_settings:
  ad_group_status: Enabled
  max_cpc: '0.14'
  max_cpm: '0.01'
  target_cpa: ''
  max_cpv: ''
  target_cpv: ''
  percent_cpc: ''
  target_cpm: '0.01'
  target_cpc: ''
  optimized_targeting: Disabled
  strict_age_and_gender_targeting: Disabled
  search_term_matching: Enabled
  ad_group_type: Standard
  channels: '[]'
keyword_settings:
  status: Enabled
  first_page_bid: '0.00'
  top_of_page_bid: '0.00'
  first_position_bid: '0.00'
ad_settings:
  status: Enabled
  approval_status: ''
  final_url_source: final_url
  market_template: co_ads_destinations
  path_mode: blank
  keyword_grouping_mode: split_adgroups
  business_name: eDestinos
  shared_negative_list: Master negative keywords
  account_level_sitelinks: true

CO Routes

id: co_routes
label: CO Routes
description: Google Ads Editor preset for Colombia route campaigns grouped by routes.campaign.
dataset: routes
template: co_routes
market_code: co
export_name: ads-generator-co-routes
grouping_mode: group_by_field
group_by_field: campaign
ad_mode: manual

filters:
  active_filter: include_inactive
  market_contains: CO
  priority: ''
  account: ''
  selected_ids: ''

campaign_settings:
  campaign_name: '[SFCO] [group:value]'
  labels: ''
  campaign_type: Search
  networks: Google search;Search Partners
  budget: '2500.00'
  budget_type: Daily
  eu_political_ads: Doesn't have EU political ads
  standard_conversion_goals: Account-level
  customer_acquisition: Bid equally
  marketing_objective: Sales
  campaign_status: Paused
  start_date: '[system:today]'
  end_date: '[]'
  broad_match_keywords: false
  ad_schedule: '[]'
  ad_rotation: Optimize for clicks
  content_exclusions: '[]'
  text_customization: ''
  final_url_expansion: ''
  tracking_template: ''
  final_url_suffix: ''
  custom_parameters: ''

bidding_settings:
  bid_strategy_type: Maximize conversion value
  bid_strategy_name: ''
  target_roas: 180%
  target_cpa: ''
  max_cpc: ''

targeting_settings:
  languages: All
  locations: Colombia
  excluded_locations: ''
  targeting_method: Location of presence or Area of interest
  exclusion_method: Location of presence

adgroup_settings:
  ad_group_status: Enabled
  max_cpc: '0.14'
  max_cpm: '0.01'
  target_cpa: ''
  max_cpv: ''
  target_cpv: ''
  percent_cpc: ''
  target_cpm: '0.01'
  target_cpc: ''
  optimized_targeting: Disabled
  strict_age_and_gender_targeting: Disabled
  search_term_matching: Enabled
  ad_group_type: Standard
  channels: '[]'

keyword_settings:
  status: Enabled
  first_page_bid: '0.00'
  top_of_page_bid: '0.00'
  first_position_bid: '0.00'

ad_settings:
  status: Enabled
  approval_status: ''
  final_url_source: final_url
  market_template: co_ads_routes
  path_mode: ''
  keyword_grouping_mode: split_adgroups
  business_name: eDestinos
  shared_negative_list: Master negative keywords
  account_level_sitelinks: true

GR Airlines

id: gr_airlines
label: GR Airlines
description: Google Ads Editor preset for Greece airlines campaigns.
dataset: airlines
template: gr_airlines
market_code: gr
export_name: ads-generator-gr
grouping_mode: row_as_campaign
group_by_field: priority_markets
ad_mode: manual
filters:
  active_filter: include_inactive
  market_contains: ''
  priority: ''
  account: ''
  selected_ids: ''
campaign_settings:
  campaign_name: '[SFAl] [col:airline_name] [New] |[col:airline_iata]'
  labels: ''
  campaign_type: Search
  networks: Google search;Search Partners
  budget: '2500.00'
  budget_type: Daily
  eu_political_ads: Doesn't have EU political ads
  standard_conversion_goals: Account-level
  customer_acquisition: Bid equally
  marketing_objective: Sales
  campaign_status: Paused
  start_date: '[system:today]'
  end_date: '[]'
  broad_match_keywords: 'Off'
  ad_schedule: '[]'
  ad_rotation: Optimize for clicks
  content_exclusions: '[]'
  text_customization: ''
  final_url_expansion: ''
  tracking_template: ''
  final_url_suffix: ''
  custom_parameters: ''
bidding_settings:
  bid_strategy_type: Maximize conversion value
  bid_strategy_name: ''
  target_roas: 180%
  target_cpa: ''
  max_cpc: ''
targeting_settings:
  languages: All
  locations: Greece
  excluded_locations: ''
  targeting_method: Location of presence or Area of interest
  exclusion_method: Location of presence
adgroup_settings:
  ad_group_status: Enabled
  ad_group_name: '[col:airline_name] [All]'
  max_cpc: '0.14'
  max_cpm: '0.01'
  target_cpa: ''
  max_cpv: ''
  target_cpv: ''
  percent_cpc: ''
  target_cpm: '0.01'
  target_cpc: ''
  optimized_targeting: Disabled
  strict_age_and_gender_targeting: Disabled
  search_term_matching: Enabled
  ad_group_type: Standard
  channels: '[]'
keyword_settings:
  status: Enabled
  first_page_bid: '0.00'
  top_of_page_bid: '0.00'
  first_position_bid: '0.00'
ad_settings:
  status: Enabled
  approval_status: ''
  final_url_source: market_col:final_url
  market_template: gr_ads_airlines
  path_mode: blank
  keyword_grouping_mode: split_adgroups
  business_name: eSky
  shared_negative_list: Master negative keywords
  account_level_sitelinks: true

GR Competitors

id: gr_competitors
label: GR Competitors
description: Google Ads Editor preset for Greece competitors campaigns.
dataset: competitors
template: gr_competitors
market_code: gr
export_name: ads-generator-gr-competitors
grouping_mode: row_as_campaign
group_by_field: market
ad_mode: manual
filters:
  active_filter: include_inactive
  market_contains: GR
  priority: ''
  account: ''
  selected_ids: ''
campaign_settings:
  campaign_name: '[SFComp] [col:competitor]'
  labels: ''
  campaign_type: Search
  networks: Google search;Search Partners
  budget: '1000'
  budget_type: Daily
  eu_political_ads: Doesn't have EU political ads
  standard_conversion_goals: Account-level
  customer_acquisition: Bid equally
  marketing_objective: Sales
  campaign_status: Paused
  start_date: '[system:today]'
  end_date: '[]'
  broad_match_keywords: 'Off'
  ad_schedule: '[]'
  ad_rotation: Optimize for clicks
  content_exclusions: '[]'
  text_customization: ''
  final_url_expansion: ''
  tracking_template: ''
  final_url_suffix: ''
  custom_parameters: ''
bidding_settings:
  bid_strategy_type: Maximize conversion value
  bid_strategy_name: ''
  target_roas: 180%
  target_cpa: ''
  max_cpc: ''
targeting_settings:
  languages: All
  locations: Greece
  excluded_locations: ''
  targeting_method: Location of presence or Area of interest
  exclusion_method: Location of presence
adgroup_settings:
  ad_group_status: Enabled
  ad_group_name: '[col:competitor]'
  max_cpc: '0.14'
  max_cpm: '0.01'
  target_cpa: ''
  max_cpv: ''
  target_cpv: ''
  percent_cpc: ''
  target_cpm: '0.01'
  target_cpc: ''
  optimized_targeting: Disabled
  strict_age_and_gender_targeting: Disabled
  search_term_matching: Enabled
  ad_group_type: Standard
  channels: '[]'
keyword_settings:
  status: Enabled
  first_page_bid: '0.00'
  top_of_page_bid: '0.00'
  first_position_bid: '0.00'
ad_settings:
  status: Enabled
  approval_status: ''
  final_url_source: row_market_col:subdomain_url
  market_template: gr_ads_competitors
  path_mode: columns
  keyword_grouping_mode: single_adgroup_no_negatives
  business_name: eSky
  shared_negative_list: Master negative keywords
  account_level_sitelinks: true

GR Destinations

id: gr_destinations
label: GR Destinations
description: Google Ads Editor preset for Greece destinations campaigns.
dataset: destinations
template: gr_destinations
market_code: gr
export_name: ads-generator-gr-destinations
grouping_mode: group_by_field
group_by_field: campaign
ad_mode: manual
filters:
  active_filter: include_inactive
  market_contains: GR
  priority: ''
  account: ''
  selected_ids: ''
campaign_settings:
  campaign_name: '[SFD] [group:value]'
  labels: ''
  campaign_type: Search
  networks: Google search;Search Partners
  budget: '2500.00'
  budget_type: Daily
  eu_political_ads: Doesn't have EU political ads
  standard_conversion_goals: Account-level
  customer_acquisition: Bid equally
  marketing_objective: Sales
  campaign_status: Paused
  start_date: '[system:today]'
  end_date: '[]'
  broad_match_keywords: 'Off'
  ad_schedule: '[]'
  ad_rotation: Optimize for clicks
  content_exclusions: '[]'
  text_customization: ''
  final_url_expansion: ''
  tracking_template: ''
  final_url_suffix: ''
  custom_parameters: ''
bidding_settings:
  bid_strategy_type: Maximize conversion value
  bid_strategy_name: ''
  target_roas: 180%
  target_cpa: ''
  max_cpc: ''
targeting_settings:
  languages: All
  locations: Greece
  excluded_locations: ''
  targeting_method: Location of presence or Area of interest
  exclusion_method: Location of presence
adgroup_settings:
  ad_group_status: Enabled
  max_cpc: '0.14'
  max_cpm: '0.01'
  target_cpa: ''
  max_cpv: ''
  target_cpv: ''
  percent_cpc: ''
  target_cpm: '0.01'
  target_cpc: ''
  optimized_targeting: Disabled
  strict_age_and_gender_targeting: Disabled
  search_term_matching: Enabled
  ad_group_type: Standard
  channels: '[]'
keyword_settings:
  status: Enabled
  first_page_bid: '0.00'
  top_of_page_bid: '0.00'
  first_position_bid: '0.00'
ad_settings:
  status: Enabled
  approval_status: ''
  final_url_source: final_url
  market_template: gr_ads_destinations
  path_mode: blank
  keyword_grouping_mode: split_adgroups
  business_name: eSky
  shared_negative_list: Master negative keywords
  account_level_sitelinks: true

GR General

id: gr_general
label: GR General
description: Google Ads Editor preset for Greece general campaigns.
dataset: general
template: gr_general
market_code: gr
export_name: ads-generator-gr-general
grouping_mode: row_as_adgroup
group_by_field: market
ad_mode: manual
filters:
  active_filter: include_inactive
  market_contains: GR
  priority: ''
  account: ''
  selected_ids: ''
campaign_settings:
  campaign_name: ''
  labels: ''
  campaign_type: Search
  networks: Google search;Search Partners
  budget: '1000'
  budget_type: Daily
  eu_political_ads: Doesn't have EU political ads
  standard_conversion_goals: Account-level
  customer_acquisition: Bid equally
  marketing_objective: Sales
  campaign_status: Paused
  start_date: '[system:today]'
  end_date: '[]'
  broad_match_keywords: 'Off'
  ad_schedule: '[]'
  ad_rotation: Optimize for clicks
  content_exclusions: '[]'
  text_customization: ''
  final_url_expansion: ''
  tracking_template: ''
  final_url_suffix: ''
  custom_parameters: ''
bidding_settings:
  bid_strategy_type: Maximize conversion value
  bid_strategy_name: ''
  target_roas: 180%
  target_cpa: ''
  max_cpc: ''
targeting_settings:
  languages: All
  locations: Greece
  excluded_locations: ''
  targeting_method: Location of presence
  exclusion_method: Location of presence
adgroup_settings:
  ad_group_status: Enabled
  ad_group_name: '[col:ad_group_name]'
  max_cpc: '0.14'
  max_cpm: '0.01'
  target_cpa: ''
  max_cpv: ''
  target_cpv: ''
  percent_cpc: ''
  target_cpm: '0.01'
  target_cpc: ''
  optimized_targeting: Disabled
  strict_age_and_gender_targeting: Disabled
  search_term_matching: Enabled
  ad_group_type: Standard
  channels: '[]'
keyword_settings:
  status: Enabled
  first_page_bid: '0.00'
  top_of_page_bid: '0.00'
  first_position_bid: '0.00'
ad_settings:
  status: Enabled
  approval_status: ''
  final_url_source: final_url
  market_template: gr_ads_general
  path_mode: blank
  keyword_grouping_mode: split_adgroups
  business_name: eSky
  shared_negative_list: ''
  account_level_sitelinks: false

GR Routes

id: gr_routes
label: GR Routes
description: Google Ads Editor preset for Greece route campaigns grouped by routes.campaign.
dataset: routes
template: gr_routes
market_code: gr
export_name: ads-generator-gr-routes
grouping_mode: group_by_field
group_by_field: campaign
ad_mode: manual
filters:
  active_filter: include_inactive
  market_contains: GR
  priority: ''
  account: ''
  selected_ids: ''
campaign_settings:
  campaign_name: '[SFGR] [group:value]'
  labels: ''
  campaign_type: Search
  networks: Google search;Search Partners
  budget: '2500.00'
  budget_type: Daily
  eu_political_ads: Doesn't have EU political ads
  standard_conversion_goals: Account-level
  customer_acquisition: Bid equally
  marketing_objective: Sales
  campaign_status: Paused
  start_date: '[system:today]'
  end_date: '[]'
  broad_match_keywords: false
  ad_schedule: '[]'
  ad_rotation: Optimize for clicks
  content_exclusions: '[]'
  text_customization: ''
  final_url_expansion: ''
  tracking_template: ''
  final_url_suffix: ''
  custom_parameters: ''
bidding_settings:
  bid_strategy_type: Maximize conversion value
  bid_strategy_name: ''
  target_roas: 180%
  target_cpa: ''
  max_cpc: ''
targeting_settings:
  languages: All
  locations: Greece
  excluded_locations: ''
  targeting_method: Location of presence or Area of interest
  exclusion_method: Location of presence
adgroup_settings:
  ad_group_status: Enabled
  max_cpc: '0.14'
  max_cpm: '0.01'
  target_cpa: ''
  max_cpv: ''
  target_cpv: ''
  percent_cpc: ''
  target_cpm: '0.01'
  target_cpc: ''
  optimized_targeting: Disabled
  strict_age_and_gender_targeting: Disabled
  search_term_matching: Enabled
  ad_group_type: Standard
  channels: '[]'
keyword_settings:
  status: Enabled
  first_page_bid: '0.00'
  top_of_page_bid: '0.00'
  first_position_bid: '0.00'
ad_settings:
  status: Enabled
  approval_status: ''
  final_url_source: final_url
  market_template: gr_ads_routes
  path_mode: ''
  keyword_grouping_mode: split_adgroups
  business_name: eSky
  shared_negative_list: Master negative keywords
  account_level_sitelinks: true

HR Airlines

id: hr_airlines
label: HR Airlines
description: Google Ads Editor preset for Croatia airlines campaigns.
dataset: airlines
template: hr_airlines
market_code: hr
export_name: ads-generator-hr
grouping_mode: row_as_campaign
group_by_field: priority_markets
ad_mode: manual
filters:
  active_filter: include_inactive
  market_contains: ''
  priority: ''
  account: ''
  selected_ids: ''
campaign_settings:
  campaign_name: '[SFAl] [col:airline_name] [New] |[col:airline_iata]'
  labels: ''
  campaign_type: Search
  networks: Google search;Search Partners
  budget: '2500.00'
  budget_type: Daily
  eu_political_ads: Doesn't have EU political ads
  standard_conversion_goals: Account-level
  customer_acquisition: Bid equally
  marketing_objective: Sales
  campaign_status: Paused
  start_date: '[system:today]'
  end_date: '[]'
  broad_match_keywords: 'Off'
  ad_schedule: '[]'
  ad_rotation: Optimize for clicks
  content_exclusions: '[]'
  text_customization: ''
  final_url_expansion: ''
  tracking_template: ''
  final_url_suffix: ''
  custom_parameters: ''
bidding_settings:
  bid_strategy_type: Maximize conversion value
  bid_strategy_name: ''
  target_roas: 180%
  target_cpa: ''
  max_cpc: ''
targeting_settings:
  languages: All
  locations: Croatia
  excluded_locations: ''
  targeting_method: Location of presence or Area of interest
  exclusion_method: Location of presence
adgroup_settings:
  ad_group_status: Enabled
  ad_group_name: '[col:airline_name] [All]'
  max_cpc: '0.14'
  max_cpm: '0.01'
  target_cpa: ''
  max_cpv: ''
  target_cpv: ''
  percent_cpc: ''
  target_cpm: '0.01'
  target_cpc: ''
  optimized_targeting: Disabled
  strict_age_and_gender_targeting: Disabled
  search_term_matching: Enabled
  ad_group_type: Standard
  channels: '[]'
keyword_settings:
  status: Enabled
  first_page_bid: '0.00'
  top_of_page_bid: '0.00'
  first_position_bid: '0.00'
ad_settings:
  status: Enabled
  approval_status: ''
  final_url_source: market_col:final_url
  market_template: hr_ads_airlines
  path_mode: blank
  keyword_grouping_mode: split_adgroups
  business_name: eSky
  shared_negative_list: Master negative keywords
  account_level_sitelinks: true

HR Competitors

id: hr_competitors
label: HR Competitors
description: Google Ads Editor preset for Croatia competitors campaigns.
dataset: competitors
template: hr_competitors
market_code: hr
export_name: ads-generator-hr-competitors
grouping_mode: row_as_campaign
group_by_field: market
ad_mode: manual
filters:
  active_filter: include_inactive
  market_contains: HR
  priority: ''
  account: ''
  selected_ids: ''
campaign_settings:
  campaign_name: '[SFComp] [col:competitor]'
  labels: ''
  campaign_type: Search
  networks: Google search;Search Partners
  budget: '1000'
  budget_type: Daily
  eu_political_ads: Doesn't have EU political ads
  standard_conversion_goals: Account-level
  customer_acquisition: Bid equally
  marketing_objective: Sales
  campaign_status: Paused
  start_date: '[system:today]'
  end_date: '[]'
  broad_match_keywords: 'Off'
  ad_schedule: '[]'
  ad_rotation: Optimize for clicks
  content_exclusions: '[]'
  text_customization: ''
  final_url_expansion: ''
  tracking_template: ''
  final_url_suffix: ''
  custom_parameters: ''
bidding_settings:
  bid_strategy_type: Maximize conversion value
  bid_strategy_name: ''
  target_roas: 180%
  target_cpa: ''
  max_cpc: ''
targeting_settings:
  languages: All
  locations: Croatia
  excluded_locations: ''
  targeting_method: Location of presence or Area of interest
  exclusion_method: Location of presence
adgroup_settings:
  ad_group_status: Enabled
  ad_group_name: '[col:competitor]'
  max_cpc: '0.14'
  max_cpm: '0.01'
  target_cpa: ''
  max_cpv: ''
  target_cpv: ''
  percent_cpc: ''
  target_cpm: '0.01'
  target_cpc: ''
  optimized_targeting: Disabled
  strict_age_and_gender_targeting: Disabled
  search_term_matching: Enabled
  ad_group_type: Standard
  channels: '[]'
keyword_settings:
  status: Enabled
  first_page_bid: '0.00'
  top_of_page_bid: '0.00'
  first_position_bid: '0.00'
ad_settings:
  status: Enabled
  approval_status: ''
  final_url_source: row_market_col:subdomain_url
  market_template: hr_ads_competitors
  path_mode: columns
  keyword_grouping_mode: single_adgroup_no_negatives
  business_name: eSky
  shared_negative_list: Master negative keywords
  account_level_sitelinks: true

HR Destinations

id: hr_destinations
label: HR Destinations
description: Google Ads Editor preset for Croatia destinations campaigns.
dataset: destinations
template: hr_destinations
market_code: hr
export_name: ads-generator-hr-destinations
grouping_mode: group_by_field
group_by_field: campaign
ad_mode: manual
filters:
  active_filter: include_inactive
  market_contains: HR
  priority: ''
  account: ''
  selected_ids: ''
campaign_settings:
  campaign_name: '[SFD] [group:value]'
  labels: ''
  campaign_type: Search
  networks: Google search;Search Partners
  budget: '2500.00'
  budget_type: Daily
  eu_political_ads: Doesn't have EU political ads
  standard_conversion_goals: Account-level
  customer_acquisition: Bid equally
  marketing_objective: Sales
  campaign_status: Paused
  start_date: '[system:today]'
  end_date: '[]'
  broad_match_keywords: 'Off'
  ad_schedule: '[]'
  ad_rotation: Optimize for clicks
  content_exclusions: '[]'
  text_customization: ''
  final_url_expansion: ''
  tracking_template: ''
  final_url_suffix: ''
  custom_parameters: ''
bidding_settings:
  bid_strategy_type: Maximize conversion value
  bid_strategy_name: ''
  target_roas: 180%
  target_cpa: ''
  max_cpc: ''
targeting_settings:
  languages: All
  locations: Croatia
  excluded_locations: ''
  targeting_method: Location of presence or Area of interest
  exclusion_method: Location of presence
adgroup_settings:
  ad_group_status: Enabled
  max_cpc: '0.14'
  max_cpm: '0.01'
  target_cpa: ''
  max_cpv: ''
  target_cpv: ''
  percent_cpc: ''
  target_cpm: '0.01'
  target_cpc: ''
  optimized_targeting: Disabled
  strict_age_and_gender_targeting: Disabled
  search_term_matching: Enabled
  ad_group_type: Standard
  channels: '[]'
keyword_settings:
  status: Enabled
  first_page_bid: '0.00'
  top_of_page_bid: '0.00'
  first_position_bid: '0.00'
ad_settings:
  status: Enabled
  approval_status: ''
  final_url_source: final_url
  market_template: hr_ads_destinations
  path_mode: blank
  keyword_grouping_mode: split_adgroups
  business_name: eSky
  shared_negative_list: Master negative keywords
  account_level_sitelinks: true

HR General

id: hr_general
label: HR General
description: Google Ads Editor preset for Croatia general campaigns.
dataset: general
template: hr_general
market_code: hr
export_name: ads-generator-hr-general
grouping_mode: row_as_adgroup
group_by_field: market
ad_mode: manual
filters:
  active_filter: include_inactive
  market_contains: HR
  priority: ''
  account: ''
  selected_ids: ''
campaign_settings:
  campaign_name: ''
  labels: ''
  campaign_type: Search
  networks: Google search;Search Partners
  budget: '1000'
  budget_type: Daily
  eu_political_ads: Doesn't have EU political ads
  standard_conversion_goals: Account-level
  customer_acquisition: Bid equally
  marketing_objective: Sales
  campaign_status: Paused
  start_date: '[system:today]'
  end_date: '[]'
  broad_match_keywords: 'Off'
  ad_schedule: '[]'
  ad_rotation: Optimize for clicks
  content_exclusions: '[]'
  text_customization: ''
  final_url_expansion: ''
  tracking_template: ''
  final_url_suffix: ''
  custom_parameters: ''
bidding_settings:
  bid_strategy_type: Maximize conversion value
  bid_strategy_name: ''
  target_roas: 180%
  target_cpa: ''
  max_cpc: ''
targeting_settings:
  languages: All
  locations: Croatia
  excluded_locations: ''
  targeting_method: Location of presence
  exclusion_method: Location of presence
adgroup_settings:
  ad_group_status: Enabled
  ad_group_name: '[col:ad_group_name]'
  max_cpc: '0.14'
  max_cpm: '0.01'
  target_cpa: ''
  max_cpv: ''
  target_cpv: ''
  percent_cpc: ''
  target_cpm: '0.01'
  target_cpc: ''
  optimized_targeting: Disabled
  strict_age_and_gender_targeting: Disabled
  search_term_matching: Enabled
  ad_group_type: Standard
  channels: '[]'
keyword_settings:
  status: Enabled
  first_page_bid: '0.00'
  top_of_page_bid: '0.00'
  first_position_bid: '0.00'
ad_settings:
  status: Enabled
  approval_status: ''
  final_url_source: final_url
  market_template: hr_ads_general
  path_mode: blank
  keyword_grouping_mode: split_adgroups
  business_name: eSky
  shared_negative_list: ''
  account_level_sitelinks: false

HR Packages

id: hr_packages
label: HR Packages
description: Google Ads Editor preset for Croatia flight and hotel package campaigns.
dataset: packages
template: hr_packages
market_code: hr
export_name: ads-generator-hr-packages
grouping_mode: group_by_field
group_by_field: category
ad_mode: manual
filters:
  active_filter: include_inactive
  market_contains: HR
  priority: ''
  account: ''
  selected_ids: ''
campaign_settings:
  campaign_name: '[group:prefix][group:value]'
  labels: ''
  campaign_type: Search
  networks: Google search;Search Partners
  budget: '2500.00'
  budget_type: Daily
  eu_political_ads: Doesn't have EU political ads
  standard_conversion_goals: Account-level
  customer_acquisition: Bid equally
  marketing_objective: Sales
  campaign_status: Paused
  start_date: '[system:today]'
  end_date: '[]'
  broad_match_keywords: 'Off'
  ad_schedule: '[]'
  ad_rotation: Optimize for clicks
  content_exclusions: '[]'
  text_customization: ''
  final_url_expansion: ''
  tracking_template: ''
  final_url_suffix: ''
  custom_parameters: ''
bidding_settings:
  bid_strategy_type: Maximize conversion value
  bid_strategy_name: ''
  target_roas: 180%
  target_cpa: ''
  max_cpc: ''
targeting_settings:
  languages: All
  locations: Croatia
  excluded_locations: ''
  targeting_method: Location of presence or Area of interest
  exclusion_method: Location of presence
adgroup_settings:
  ad_group_status: Enabled
  ad_group_name: '[col:name_en]'
  max_cpc: '0.14'
  max_cpm: '0.01'
  target_cpa: ''
  max_cpv: ''
  target_cpv: ''
  percent_cpc: ''
  target_cpm: '0.01'
  target_cpc: ''
  optimized_targeting: Disabled
  strict_age_and_gender_targeting: Disabled
  search_term_matching: Enabled
  ad_group_type: Standard
  channels: '[]'
keyword_settings:
  status: Enabled
  first_page_bid: '0.00'
  top_of_page_bid: '0.00'
  first_position_bid: '0.00'
ad_settings:
  status: Enabled
  approval_status: ''
  final_url_source: final_url
  market_template: hr_ads_packages
  path_mode: blank
  keyword_grouping_mode: split_adgroups
  business_name: eSky
  shared_negative_list: ''
  account_level_sitelinks: true

HR Routes

id: hr_routes
label: HR Routes
description: Google Ads Editor preset for Croatia route campaigns grouped by routes.campaign.
dataset: routes
template: hr_routes
market_code: hr
export_name: ads-generator-hr-routes
grouping_mode: group_by_field
group_by_field: campaign
ad_mode: manual
filters:
  active_filter: include_inactive
  market_contains: HR
  priority: ''
  account: ''
  selected_ids: ''
campaign_settings:
  campaign_name: '[SFHR] [group:value]'
  labels: ''
  campaign_type: Search
  networks: Google search;Search Partners
  budget: '2500.00'
  budget_type: Daily
  eu_political_ads: Doesn't have EU political ads
  standard_conversion_goals: Account-level
  customer_acquisition: Bid equally
  marketing_objective: Sales
  campaign_status: Paused
  start_date: '[system:today]'
  end_date: '[]'
  broad_match_keywords: false
  ad_schedule: '[]'
  ad_rotation: Optimize for clicks
  content_exclusions: '[]'
  text_customization: ''
  final_url_expansion: ''
  tracking_template: ''
  final_url_suffix: ''
  custom_parameters: ''
bidding_settings:
  bid_strategy_type: Maximize conversion value
  bid_strategy_name: ''
  target_roas: 180%
  target_cpa: ''
  max_cpc: ''
targeting_settings:
  languages: All
  locations: Croatia
  excluded_locations: ''
  targeting_method: Location of presence or Area of interest
  exclusion_method: Location of presence
adgroup_settings:
  ad_group_status: Enabled
  max_cpc: '0.14'
  max_cpm: '0.01'
  target_cpa: ''
  max_cpv: ''
  target_cpv: ''
  percent_cpc: ''
  target_cpm: '0.01'
  target_cpc: ''
  optimized_targeting: Disabled
  strict_age_and_gender_targeting: Disabled
  search_term_matching: Enabled
  ad_group_type: Standard
  channels: '[]'
keyword_settings:
  status: Enabled
  first_page_bid: '0.00'
  top_of_page_bid: '0.00'
  first_position_bid: '0.00'
ad_settings:
  status: Enabled
  approval_status: ''
  final_url_source: final_url
  market_template: hr_ads_routes
  path_mode: ''
  keyword_grouping_mode: split_adgroups
  business_name: eSky
  shared_negative_list: Master negative keywords
  account_level_sitelinks: true

MX Airlines

id: mx_airlines
label: MX Airlines
description: Google Ads Editor preset for Mexico airline campaigns based on the SFAl
  structure.
dataset: airlines
template: mx_airlines
market_code: mx
export_name: ads-generator-mx
grouping_mode: row_as_campaign
group_by_field: priority_markets
ad_mode: manual
filters:
  active_filter: include_inactive
  market_contains: ''
  priority: ''
  account: ''
  selected_ids: ''
campaign_settings:
  campaign_name: '[SFAl] [col:airline_name] [New] |[col:airline_iata]'
  labels: ''
  campaign_type: Search
  networks: Google search;Search Partners
  budget: '2500.00'
  budget_type: Daily
  eu_political_ads: Doesn't have EU political ads
  standard_conversion_goals: Account-level
  customer_acquisition: Bid equally
  marketing_objective: Sales
  campaign_status: Paused
  start_date: '[system:today]'
  end_date: '[]'
  broad_match_keywords: 'Off'
  ad_schedule: '[]'
  ad_rotation: Optimize for clicks
  content_exclusions: '[]'
  text_customization: ''
  final_url_expansion: ''
  tracking_template: ''
  final_url_suffix: ''
  custom_parameters: ''
bidding_settings:
  bid_strategy_type: Maximize conversion value
  bid_strategy_name: ''
  target_roas: 180%
  target_cpa: ''
  max_cpc: ''
targeting_settings:
  languages: All
  locations: Mexico
  excluded_locations: ''
  targeting_method: Location of presence or Area of interest
  exclusion_method: Location of presence
adgroup_settings:
  ad_group_status: Enabled
  ad_group_name: '[col:airline_name] [All]'
  max_cpc: '0.14'
  max_cpm: '0.01'
  target_cpa: ''
  max_cpv: ''
  target_cpv: ''
  percent_cpc: ''
  target_cpm: '0.01'
  target_cpc: ''
  optimized_targeting: Disabled
  strict_age_and_gender_targeting: Disabled
  search_term_matching: Enabled
  ad_group_type: Standard
  channels: '[]'
keyword_settings:
  status: Enabled
  first_page_bid: '0.00'
  top_of_page_bid: '0.00'
  first_position_bid: '0.00'
ad_settings:
  status: Enabled
  approval_status: ''
  final_url_source: market_col:final_url
  market_template: mx_ads_airlines
  path_mode: blank
  keyword_grouping_mode: split_adgroups
  business_name: eDestinos
  shared_negative_list: Master negative keywords
  account_level_sitelinks: true

MX Competitors

id: mx_competitors
label: MX Competitors
description: Google Ads Editor preset for Mexico competitor campaigns from the competitors sheet.
dataset: competitors
template: mx_competitors
market_code: mx
export_name: ads-generator-mx-competitors
grouping_mode: row_as_campaign
group_by_field: market
ad_mode: manual
filters:
  active_filter: include_inactive
  market_contains: MX
  priority: ''
  account: ''
  selected_ids: ''
campaign_settings:
  campaign_name: '[SFComp] [col:competitor]'
  labels: ''
  campaign_type: Search
  networks: Google search;Search Partners
  budget: '1000'
  budget_type: Daily
  eu_political_ads: Doesn't have EU political ads
  standard_conversion_goals: Account-level
  customer_acquisition: Bid equally
  marketing_objective: Sales
  campaign_status: Paused
  start_date: '[system:today]'
  end_date: '[]'
  broad_match_keywords: 'Off'
  ad_schedule: '[]'
  ad_rotation: Optimize for clicks
  content_exclusions: '[]'
  text_customization: ''
  final_url_expansion: ''
  tracking_template: ''
  final_url_suffix: ''
  custom_parameters: ''
bidding_settings:
  bid_strategy_type: Maximize conversion value
  bid_strategy_name: ''
  target_roas: 180%
  target_cpa: ''
  max_cpc: ''
targeting_settings:
  languages: All
  locations: Mexico
  excluded_locations: ''
  targeting_method: Location of presence or Area of interest
  exclusion_method: Location of presence
adgroup_settings:
  ad_group_status: Enabled
  ad_group_name: '[col:competitor]'
  max_cpc: '0.14'
  max_cpm: '0.01'
  target_cpa: ''
  max_cpv: ''
  target_cpv: ''
  percent_cpc: ''
  target_cpm: '0.01'
  target_cpc: ''
  optimized_targeting: Disabled
  strict_age_and_gender_targeting: Disabled
  search_term_matching: Enabled
  ad_group_type: Standard
  channels: '[]'
keyword_settings:
  status: Enabled
  first_page_bid: '0.00'
  top_of_page_bid: '0.00'
  first_position_bid: '0.00'
ad_settings:
  status: Enabled
  approval_status: ''
  final_url_source: row_market_col:subdomain_url
  market_template: mx_ads_competitors
  path_mode: columns
  keyword_grouping_mode: single_adgroup_no_negatives
  business_name: eDestinos
  shared_negative_list: Master negative keywords
  account_level_sitelinks: true

MX Destinations

id: mx_destinations
label: MX Destinations
description: Google Ads Editor preset for destination campaigns grouped by destinations.campaign.
dataset: destinations
template: mx_destinations
market_code: mx
export_name: ads-generator-mx-destinations
grouping_mode: group_by_field
group_by_field: campaign
ad_mode: manual
filters:
  active_filter: include_inactive
  market_contains: MX
  priority: ''
  account: ''
  selected_ids: ''
campaign_settings:
  campaign_name: '[SFD] [group:value]'
  labels: ''
  campaign_type: Search
  networks: Google search;Search Partners
  budget: '2500.00'
  budget_type: Daily
  eu_political_ads: Doesn't have EU political ads
  standard_conversion_goals: Account-level
  customer_acquisition: Bid equally
  marketing_objective: Sales
  campaign_status: Paused
  start_date: '[system:today]'
  end_date: '[]'
  broad_match_keywords: 'Off'
  ad_schedule: '[]'
  ad_rotation: Optimize for clicks
  content_exclusions: '[]'
  text_customization: ''
  final_url_expansion: ''
  tracking_template: ''
  final_url_suffix: ''
  custom_parameters: ''
bidding_settings:
  bid_strategy_type: Maximize conversion value
  bid_strategy_name: ''
  target_roas: 180%
  target_cpa: ''
  max_cpc: ''
targeting_settings:
  languages: All
  locations: Mexico
  excluded_locations: ''
  targeting_method: Location of presence or Area of interest
  exclusion_method: Location of presence
adgroup_settings:
  ad_group_status: Enabled
  max_cpc: '0.14'
  max_cpm: '0.01'
  target_cpa: ''
  max_cpv: ''
  target_cpv: ''
  percent_cpc: ''
  target_cpm: '0.01'
  target_cpc: ''
  optimized_targeting: Disabled
  strict_age_and_gender_targeting: Disabled
  search_term_matching: Enabled
  ad_group_type: Standard
  channels: '[]'
keyword_settings:
  status: Enabled
  first_page_bid: '0.00'
  top_of_page_bid: '0.00'
  first_position_bid: '0.00'
ad_settings:
  status: Enabled
  approval_status: ''
  final_url_source: final_url
  market_template: mx_ads_destinations
  path_mode: blank
  keyword_grouping_mode: split_adgroups
  business_name: eDestinos
  shared_negative_list: Master negative keywords
  account_level_sitelinks: true

MX General

id: mx_general
label: MX General
description: Google Ads Editor preset for the general sheet using exact keywords and RSA pool specs.
dataset: general
template: mx_general
market_code: mx
export_name: ads-generator-mx-general
grouping_mode: row_as_adgroup
group_by_field: market
ad_mode: manual
filters:
  active_filter: include_inactive
  market_contains: MX
  priority: ''
  account: ''
  selected_ids: ''
campaign_settings:
  campaign_name: ''
  labels: ''
  campaign_type: Search
  networks: Google search;Search Partners
  budget: '1000'
  budget_type: Daily
  eu_political_ads: Doesn't have EU political ads
  standard_conversion_goals: Account-level
  customer_acquisition: Bid equally
  marketing_objective: Sales
  campaign_status: Paused
  start_date: '[system:today]'
  end_date: '[]'
  broad_match_keywords: 'Off'
  ad_schedule: '[]'
  ad_rotation: Optimize for clicks
  content_exclusions: '[]'
  text_customization: ''
  final_url_expansion: ''
  tracking_template: ''
  final_url_suffix: ''
  custom_parameters: ''
bidding_settings:
  bid_strategy_type: Maximize conversion value
  bid_strategy_name: ''
  target_roas: 180%
  target_cpa: ''
  max_cpc: ''
targeting_settings:
  languages: All
  locations: Mexico
  excluded_locations: ''
  targeting_method: Location of presence or Area of interest
  exclusion_method: Location of presence
adgroup_settings:
  ad_group_status: Enabled
  ad_group_name: '[col:ad_group_name]'
  max_cpc: '0.14'
  max_cpm: '0.01'
  target_cpa: ''
  max_cpv: ''
  target_cpv: ''
  percent_cpc: ''
  target_cpm: '0.01'
  target_cpc: ''
  optimized_targeting: Disabled
  strict_age_and_gender_targeting: Disabled
  search_term_matching: Enabled
  ad_group_type: Standard
  channels: '[]'
keyword_settings:
  status: Enabled
  first_page_bid: '0.00'
  top_of_page_bid: '0.00'
  first_position_bid: '0.00'
ad_settings:
  status: Enabled
  approval_status: ''
  final_url_source: final_url
  market_template: mx_ads_general
  path_mode: blank
  keyword_grouping_mode: split_adgroups
  business_name: eDestinos
  shared_negative_list: ''
  account_level_sitelinks: false

MX Routes

id: mx_routes
label: MX Routes
description: Google Ads Editor preset for route campaigns grouped by routes.campaign.
dataset: routes
template: mx_routes
market_code: mx
export_name: ads-generator-mx-routes
grouping_mode: group_by_field
group_by_field: campaign
ad_mode: manual
filters:
  active_filter: include_inactive
  market_contains: MX
  priority: ""
  account: ""
  selected_ids: ""
campaign_settings:
  campaign_name: "[SFMx] [group:value]"
  labels: ""
  campaign_type: Search
  networks: Google search;Search Partners
  budget: "2500.00"
  budget_type: Daily
  eu_political_ads: Doesn't have EU political ads
  standard_conversion_goals: Account-level
  customer_acquisition: Bid equally
  marketing_objective: Sales
  campaign_status: Paused
  start_date: "[system:today]"
  end_date: "[]"
  broad_match_keywords: Off
  ad_schedule: "[]"
  ad_rotation: Optimize for clicks
  content_exclusions: "[]"
  text_customization: ""
  final_url_expansion: ""
  tracking_template: ""
  final_url_suffix: ""
  custom_parameters: ""
bidding_settings:
  bid_strategy_type: Maximize conversion value
  bid_strategy_name: ""
  target_roas: 180%
  target_cpa: ""
  max_cpc: ""
targeting_settings:
  languages: All
  locations: Mexico
  excluded_locations: ""
  targeting_method: Location of presence or Area of interest
  exclusion_method: Location of presence
adgroup_settings:
  ad_group_status: Enabled
  max_cpc: "0.14"
  max_cpm: "0.01"
  target_cpa: ""
  max_cpv: ""
  target_cpv: ""
  percent_cpc: ""
  target_cpm: "0.01"
  target_cpc: ""
  optimized_targeting: Disabled
  strict_age_and_gender_targeting: Disabled
  search_term_matching: Enabled
  ad_group_type: Standard
  channels: "[]"
keyword_settings:
  status: Enabled
  first_page_bid: "0.00"
  top_of_page_bid: "0.00"
  first_position_bid: "0.00"
ad_settings:
  status: Enabled
  approval_status: ""
  final_url_source: final_url
  market_template: mx_ads_routes
  path_mode: ""
  keyword_grouping_mode: split_adgroups
  business_name: eDestinos
  shared_negative_list: Master negative keywords
  account_level_sitelinks: true

PT Airlines

id: pt_airlines
label: PT Airlines
description: Google Ads Editor preset for Portugal airline campaigns based on the SFAl structure.
dataset: airlines
template: pt_airlines
market_code: pt
export_name: ads-generator-pt
grouping_mode: row_as_campaign
group_by_field: priority_markets
ad_mode: manual

filters:
  active_filter: include_inactive
  market_contains: ''
  priority: ''
  account: ''
  selected_ids: ''

campaign_settings:
  campaign_name: '[SFAl] [col:airline_name] [New] |[col:airline_iata]'
  labels: ''
  campaign_type: Search
  networks: Google search;Search Partners
  budget: '2500.00'
  budget_type: Daily
  eu_political_ads: Doesn't have EU political ads
  standard_conversion_goals: Account-level
  customer_acquisition: Bid equally
  marketing_objective: Sales
  campaign_status: Paused
  start_date: '[system:today]'
  end_date: '[]'
  broad_match_keywords: 'Off'
  ad_schedule: '[]'
  ad_rotation: Optimize for clicks
  content_exclusions: '[]'
  text_customization: ''
  final_url_expansion: ''
  tracking_template: ''
  final_url_suffix: ''
  custom_parameters: ''

bidding_settings:
  bid_strategy_type: Maximize conversion value
  bid_strategy_name: ''
  target_roas: 180%
  target_cpa: ''
  max_cpc: ''

targeting_settings:
  languages: All
  locations: Portugal
  excluded_locations: ''
  targeting_method: Location of presence or Area of interest
  exclusion_method: Location of presence

adgroup_settings:
  ad_group_status: Enabled
  ad_group_name: '[col:airline_name] [All]'
  max_cpc: '0.14'
  max_cpm: '0.01'
  target_cpa: ''
  max_cpv: ''
  target_cpv: ''
  percent_cpc: ''
  target_cpm: '0.01'
  target_cpc: ''
  optimized_targeting: Disabled
  strict_age_and_gender_targeting: Disabled
  search_term_matching: Enabled
  ad_group_type: Standard
  channels: '[]'

keyword_settings:
  status: Enabled
  first_page_bid: '0.00'
  top_of_page_bid: '0.00'
  first_position_bid: '0.00'

ad_settings:
  status: Enabled
  approval_status: ''
  final_url_source: market_col:final_url
  market_template: pt_ads_airlines
  path_mode: blank
  keyword_grouping_mode: split_adgroups
  business_name: eSky
  shared_negative_list: Master negative keywords
  account_level_sitelinks: true

PT Competitors

id: pt_competitors
label: PT Competitors
description: Google Ads Editor preset for Portugal competitor campaigns from the competitors sheet.
dataset: competitors
template: pt_competitors
market_code: pt
export_name: ads-generator-pt-competitors
grouping_mode: row_as_campaign
group_by_field: market
ad_mode: manual
filters:
  active_filter: include_inactive
  market_contains: PT
  priority: ''
  account: ''
  selected_ids: ''
campaign_settings:
  campaign_name: '[SFComp] [col:competitor]'
  labels: ''
  campaign_type: Search
  networks: Google search;Search Partners
  budget: '1000'
  budget_type: Daily
  eu_political_ads: Doesn't have EU political ads
  standard_conversion_goals: Account-level
  customer_acquisition: Bid equally
  marketing_objective: Sales
  campaign_status: Paused
  start_date: '[system:today]'
  end_date: '[]'
  broad_match_keywords: 'Off'
  ad_schedule: '[]'
  ad_rotation: Optimize for clicks
  content_exclusions: '[]'
  text_customization: ''
  final_url_expansion: ''
  tracking_template: ''
  final_url_suffix: ''
  custom_parameters: ''
bidding_settings:
  bid_strategy_type: Maximize conversion value
  bid_strategy_name: ''
  target_roas: 180%
  target_cpa: ''
  max_cpc: ''
targeting_settings:
  languages: All
  locations: Portugal
  excluded_locations: ''
  targeting_method: Location of presence or Area of interest
  exclusion_method: Location of presence
adgroup_settings:
  ad_group_status: Enabled
  ad_group_name: '[col:competitor]'
  max_cpc: '0.14'
  max_cpm: '0.01'
  target_cpa: ''
  max_cpv: ''
  target_cpv: ''
  percent_cpc: ''
  target_cpm: '0.01'
  target_cpc: ''
  optimized_targeting: Disabled
  strict_age_and_gender_targeting: Disabled
  search_term_matching: Enabled
  ad_group_type: Standard
  channels: '[]'
keyword_settings:
  status: Enabled
  first_page_bid: '0.00'
  top_of_page_bid: '0.00'
  first_position_bid: '0.00'
ad_settings:
  status: Enabled
  approval_status: ''
  final_url_source: row_market_col:subdomain_url
  market_template: pt_ads_competitors
  path_mode: columns
  keyword_grouping_mode: single_adgroup_no_negatives
  business_name: eSky
  shared_negative_list: Master negative keywords
  account_level_sitelinks: true

PT Destinations

id: pt_destinations
label: PT Destinations
description: Google Ads Editor preset for destination campaigns grouped by destinations.campaign.
dataset: destinations
template: pt_destinations
market_code: pt
export_name: ads-generator-pt-destinations
grouping_mode: group_by_field
group_by_field: campaign
ad_mode: manual

filters:
  active_filter: include_inactive
  market_contains: PT
  priority: ''
  account: ''
  selected_ids: ''

campaign_settings:
  campaign_name: '[SFD] [group:value]'
  labels: ''
  campaign_type: Search
  networks: Google search;Search Partners
  budget: '2500.00'
  budget_type: Daily
  eu_political_ads: Doesn't have EU political ads
  standard_conversion_goals: Account-level
  customer_acquisition: Bid equally
  marketing_objective: Sales
  campaign_status: Paused
  start_date: '[system:today]'
  end_date: '[]'
  broad_match_keywords: 'Off'
  ad_schedule: '[]'
  ad_rotation: Optimize for clicks
  content_exclusions: '[]'
  text_customization: ''
  final_url_expansion: ''
  tracking_template: ''
  final_url_suffix: ''
  custom_parameters: ''

bidding_settings:
  bid_strategy_type: Maximize conversion value
  bid_strategy_name: ''
  target_roas: 180%
  target_cpa: ''
  max_cpc: ''

targeting_settings:
  languages: All
  locations: Portugal
  excluded_locations: ''
  targeting_method: Location of presence or Area of interest
  exclusion_method: Location of presence

keyword_settings:
  status: Enabled
  first_page_bid: '0.00'
  top_of_page_bid: '0.00'
  first_position_bid: '0.00'

ad_settings:
  status: Enabled
  approval_status: ''
  final_url_source: final_url
  market_template: pt_ads_destinations
  path_mode: blank
  keyword_grouping_mode: split_adgroups
  business_name: eSky
  shared_negative_list: Master negative keywords
  account_level_sitelinks: true

PT General

id: pt_general
label: PT General
description: Google Ads Editor preset for the general sheet using exact keywords and RSA pool specs.
dataset: general
template: pt_general
market_code: pt
export_name: ads-generator-pt-general
grouping_mode: row_as_adgroup
group_by_field: market
ad_mode: manual

filters:
  active_filter: include_inactive
  market_contains: PT
  priority: ''
  account: ''
  selected_ids: ''

campaign_settings:
  campaign_name: ''
  labels: ''
  campaign_type: Search
  networks: Google search;Search Partners
  budget: '1000'
  budget_type: Daily
  eu_political_ads: Doesn't have EU political ads
  standard_conversion_goals: Account-level
  customer_acquisition: Bid equally
  marketing_objective: Sales
  campaign_status: Paused
  start_date: '[system:today]'
  end_date: '[]'
  broad_match_keywords: 'Off'
  ad_schedule: '[]'
  ad_rotation: Optimize for clicks
  content_exclusions: '[]'
  text_customization: ''
  final_url_expansion: ''
  tracking_template: ''
  final_url_suffix: ''
  custom_parameters: ''

bidding_settings:
  bid_strategy_type: Maximize conversion value
  bid_strategy_name: ''
  target_roas: 180%
  target_cpa: ''
  max_cpc: ''

targeting_settings:
  languages: All
  locations: Portugal
  excluded_locations: ''
  targeting_method: Location of presence
  exclusion_method: Location of presence

adgroup_settings:
  ad_group_status: Enabled
  ad_group_name: '[col:ad_group_name]'
  max_cpc: '0.14'
  max_cpm: '0.01'
  target_cpa: ''
  max_cpv: ''
  target_cpv: ''
  percent_cpc: ''
  target_cpm: '0.01'
  target_cpc: ''
  optimized_targeting: Disabled
  strict_age_and_gender_targeting: Disabled
  search_term_matching: Enabled
  ad_group_type: Standard
  channels: '[]'

keyword_settings:
  status: Enabled
  first_page_bid: '0.00'
  top_of_page_bid: '0.00'
  first_position_bid: '0.00'

ad_settings:
  status: Enabled
  approval_status: ''
  final_url_source: final_url
  market_template: pt_ads_general
  path_mode: blank
  keyword_grouping_mode: split_adgroups
  business_name: eSky
  shared_negative_list: ''
  account_level_sitelinks: false

PT Routes

id: pt_routes
label: PT Routes
description: Google Ads Editor preset for route campaigns grouped by routes.campaign.
dataset: routes
template: pt_routes
market_code: pt
export_name: ads-generator-pt-routes
grouping_mode: group_by_field
group_by_field: campaign
ad_mode: manual

filters:
  active_filter: include_inactive
  market_contains: PT
  priority: ''
  account: ''
  selected_ids: ''

campaign_settings:
  campaign_name: '[SFMx] [group:value]'
  labels: ''
  campaign_type: Search
  networks: Google search;Search Partners
  budget: '2500.00'
  budget_type: Daily
  eu_political_ads: Doesn't have EU political ads
  standard_conversion_goals: Account-level
  customer_acquisition: Bid equally
  marketing_objective: Sales
  campaign_status: Paused
  start_date: '[system:today]'
  end_date: '[]'
  broad_match_keywords: false
  ad_schedule: '[]'
  ad_rotation: Optimize for clicks
  content_exclusions: '[]'
  text_customization: ''
  final_url_expansion: ''
  tracking_template: ''
  final_url_suffix: ''
  custom_parameters: ''

bidding_settings:
  bid_strategy_type: Maximize conversion value
  bid_strategy_name: ''
  target_roas: 180%
  target_cpa: ''
  max_cpc: ''

targeting_settings:
  languages: All
  locations: Portugal
  excluded_locations: ''
  targeting_method: Location of presence or Area of interest
  exclusion_method: Location of presence

keyword_settings:
  status: Enabled
  first_page_bid: '0.00'
  top_of_page_bid: '0.00'
  first_position_bid: '0.00'

ad_settings:
  status: Enabled
  approval_status: ''
  final_url_source: final_url
  market_template: pt_ads_routes
  path_mode: ''
  keyword_grouping_mode: split_adgroups
  business_name: eSky
  shared_negative_list: Master negative keywords
  account_level_sitelinks: true

RS Airlines

id: rs_airlines
label: RS Airlines
description: Google Ads Editor preset for Serbia airlines campaigns.
dataset: airlines
template: rs_airlines
market_code: rs
export_name: ads-generator-rs
grouping_mode: row_as_campaign
group_by_field: priority_markets
ad_mode: manual
filters:
  active_filter: include_inactive
  market_contains: ''
  priority: ''
  account: ''
  selected_ids: ''
campaign_settings:
  campaign_name: '[SFAl] [col:airline_name] [New] |[col:airline_iata]'
  labels: ''
  campaign_type: Search
  networks: Google search;Search Partners
  budget: '2500.00'
  budget_type: Daily
  eu_political_ads: Doesn't have EU political ads
  standard_conversion_goals: Account-level
  customer_acquisition: Bid equally
  marketing_objective: Sales
  campaign_status: Paused
  start_date: '[system:today]'
  end_date: '[]'
  broad_match_keywords: 'Off'
  ad_schedule: '[]'
  ad_rotation: Optimize for clicks
  content_exclusions: '[]'
  text_customization: ''
  final_url_expansion: ''
  tracking_template: ''
  final_url_suffix: ''
  custom_parameters: ''
bidding_settings:
  bid_strategy_type: Maximize conversion value
  bid_strategy_name: ''
  target_roas: 180%
  target_cpa: ''
  max_cpc: ''
targeting_settings:
  languages: All
  locations: Serbia
  excluded_locations: ''
  targeting_method: Location of presence or Area of interest
  exclusion_method: Location of presence
adgroup_settings:
  ad_group_status: Enabled
  ad_group_name: '[col:airline_name] [All]'
  max_cpc: '0.14'
  max_cpm: '0.01'
  target_cpa: ''
  max_cpv: ''
  target_cpv: ''
  percent_cpc: ''
  target_cpm: '0.01'
  target_cpc: ''
  optimized_targeting: Disabled
  strict_age_and_gender_targeting: Disabled
  search_term_matching: Enabled
  ad_group_type: Standard
  channels: '[]'
keyword_settings:
  status: Enabled
  first_page_bid: '0.00'
  top_of_page_bid: '0.00'
  first_position_bid: '0.00'
ad_settings:
  status: Enabled
  approval_status: ''
  final_url_source: market_col:final_url
  market_template: rs_ads_airlines
  path_mode: blank
  keyword_grouping_mode: split_adgroups
  business_name: eSky
  shared_negative_list: Master negative keywords
  account_level_sitelinks: true

RS Competitors

id: rs_competitors
label: RS Competitors
description: Google Ads Editor preset for Serbia competitors campaigns.
dataset: competitors
template: rs_competitors
market_code: rs
export_name: ads-generator-rs-competitors
grouping_mode: row_as_campaign
group_by_field: market
ad_mode: manual
filters:
  active_filter: include_inactive
  market_contains: RS
  priority: ''
  account: ''
  selected_ids: ''
campaign_settings:
  campaign_name: '[SFComp] [col:competitor]'
  labels: ''
  campaign_type: Search
  networks: Google search;Search Partners
  budget: '1000'
  budget_type: Daily
  eu_political_ads: Doesn't have EU political ads
  standard_conversion_goals: Account-level
  customer_acquisition: Bid equally
  marketing_objective: Sales
  campaign_status: Paused
  start_date: '[system:today]'
  end_date: '[]'
  broad_match_keywords: 'Off'
  ad_schedule: '[]'
  ad_rotation: Optimize for clicks
  content_exclusions: '[]'
  text_customization: ''
  final_url_expansion: ''
  tracking_template: ''
  final_url_suffix: ''
  custom_parameters: ''
bidding_settings:
  bid_strategy_type: Maximize conversion value
  bid_strategy_name: ''
  target_roas: 180%
  target_cpa: ''
  max_cpc: ''
targeting_settings:
  languages: All
  locations: Serbia
  excluded_locations: ''
  targeting_method: Location of presence or Area of interest
  exclusion_method: Location of presence
adgroup_settings:
  ad_group_status: Enabled
  ad_group_name: '[col:competitor]'
  max_cpc: '0.14'
  max_cpm: '0.01'
  target_cpa: ''
  max_cpv: ''
  target_cpv: ''
  percent_cpc: ''
  target_cpm: '0.01'
  target_cpc: ''
  optimized_targeting: Disabled
  strict_age_and_gender_targeting: Disabled
  search_term_matching: Enabled
  ad_group_type: Standard
  channels: '[]'
keyword_settings:
  status: Enabled
  first_page_bid: '0.00'
  top_of_page_bid: '0.00'
  first_position_bid: '0.00'
ad_settings:
  status: Enabled
  approval_status: ''
  final_url_source: row_market_col:subdomain_url
  market_template: rs_ads_competitors
  path_mode: columns
  keyword_grouping_mode: single_adgroup_no_negatives
  business_name: eSky
  shared_negative_list: Master negative keywords
  account_level_sitelinks: true

RS Destinations

id: rs_destinations
label: RS Destinations
description: Google Ads Editor preset for Serbia destinations campaigns.
dataset: destinations
template: rs_destinations
market_code: rs
export_name: ads-generator-rs-destinations
grouping_mode: group_by_field
group_by_field: campaign
ad_mode: manual
filters:
  active_filter: include_inactive
  market_contains: RS
  priority: ''
  account: ''
  selected_ids: ''
campaign_settings:
  campaign_name: '[SFD] [group:value]'
  labels: ''
  campaign_type: Search
  networks: Google search;Search Partners
  budget: '2500.00'
  budget_type: Daily
  eu_political_ads: Doesn't have EU political ads
  standard_conversion_goals: Account-level
  customer_acquisition: Bid equally
  marketing_objective: Sales
  campaign_status: Paused
  start_date: '[system:today]'
  end_date: '[]'
  broad_match_keywords: 'Off'
  ad_schedule: '[]'
  ad_rotation: Optimize for clicks
  content_exclusions: '[]'
  text_customization: ''
  final_url_expansion: ''
  tracking_template: ''
  final_url_suffix: ''
  custom_parameters: ''
bidding_settings:
  bid_strategy_type: Maximize conversion value
  bid_strategy_name: ''
  target_roas: 180%
  target_cpa: ''
  max_cpc: ''
targeting_settings:
  languages: All
  locations: Serbia
  excluded_locations: ''
  targeting_method: Location of presence or Area of interest
  exclusion_method: Location of presence
adgroup_settings:
  ad_group_status: Enabled
  max_cpc: '0.14'
  max_cpm: '0.01'
  target_cpa: ''
  max_cpv: ''
  target_cpv: ''
  percent_cpc: ''
  target_cpm: '0.01'
  target_cpc: ''
  optimized_targeting: Disabled
  strict_age_and_gender_targeting: Disabled
  search_term_matching: Enabled
  ad_group_type: Standard
  channels: '[]'
keyword_settings:
  status: Enabled
  first_page_bid: '0.00'
  top_of_page_bid: '0.00'
  first_position_bid: '0.00'
ad_settings:
  status: Enabled
  approval_status: ''
  final_url_source: final_url
  market_template: rs_ads_destinations
  path_mode: blank
  keyword_grouping_mode: split_adgroups
  business_name: eSky
  shared_negative_list: Master negative keywords
  account_level_sitelinks: true

RS General

id: rs_general
label: RS General
description: Google Ads Editor preset for Serbia general campaigns.
dataset: general
template: rs_general
market_code: rs
export_name: ads-generator-rs-general
grouping_mode: row_as_adgroup
group_by_field: market
ad_mode: manual
filters:
  active_filter: include_inactive
  market_contains: RS
  priority: ''
  account: ''
  selected_ids: ''
campaign_settings:
  campaign_name: ''
  labels: ''
  campaign_type: Search
  networks: Google search;Search Partners
  budget: '1000'
  budget_type: Daily
  eu_political_ads: Doesn't have EU political ads
  standard_conversion_goals: Account-level
  customer_acquisition: Bid equally
  marketing_objective: Sales
  campaign_status: Paused
  start_date: '[system:today]'
  end_date: '[]'
  broad_match_keywords: 'Off'
  ad_schedule: '[]'
  ad_rotation: Optimize for clicks
  content_exclusions: '[]'
  text_customization: ''
  final_url_expansion: ''
  tracking_template: ''
  final_url_suffix: ''
  custom_parameters: ''
bidding_settings:
  bid_strategy_type: Maximize conversion value
  bid_strategy_name: ''
  target_roas: 180%
  target_cpa: ''
  max_cpc: ''
targeting_settings:
  languages: All
  locations: Serbia
  excluded_locations: ''
  targeting_method: Location of presence
  exclusion_method: Location of presence
adgroup_settings:
  ad_group_status: Enabled
  ad_group_name: '[col:ad_group_name]'
  max_cpc: '0.14'
  max_cpm: '0.01'
  target_cpa: ''
  max_cpv: ''
  target_cpv: ''
  percent_cpc: ''
  target_cpm: '0.01'
  target_cpc: ''
  optimized_targeting: Disabled
  strict_age_and_gender_targeting: Disabled
  search_term_matching: Enabled
  ad_group_type: Standard
  channels: '[]'
keyword_settings:
  status: Enabled
  first_page_bid: '0.00'
  top_of_page_bid: '0.00'
  first_position_bid: '0.00'
ad_settings:
  status: Enabled
  approval_status: ''
  final_url_source: final_url
  market_template: rs_ads_general
  path_mode: blank
  keyword_grouping_mode: split_adgroups
  business_name: eSky
  shared_negative_list: ''
  account_level_sitelinks: false

RS Routes

id: rs_routes
label: RS Routes
description: Google Ads Editor preset for Serbia route campaigns grouped by routes.campaign.
dataset: routes
template: rs_routes
market_code: rs
export_name: ads-generator-rs-routes
grouping_mode: group_by_field
group_by_field: campaign
ad_mode: manual
filters:
  active_filter: include_inactive
  market_contains: RS
  priority: ''
  account: ''
  selected_ids: ''
campaign_settings:
  campaign_name: '[SFRS] [group:value]'
  labels: ''
  campaign_type: Search
  networks: Google search;Search Partners
  budget: '2500.00'
  budget_type: Daily
  eu_political_ads: Doesn't have EU political ads
  standard_conversion_goals: Account-level
  customer_acquisition: Bid equally
  marketing_objective: Sales
  campaign_status: Paused
  start_date: '[system:today]'
  end_date: '[]'
  broad_match_keywords: false
  ad_schedule: '[]'
  ad_rotation: Optimize for clicks
  content_exclusions: '[]'
  text_customization: ''
  final_url_expansion: ''
  tracking_template: ''
  final_url_suffix: ''
  custom_parameters: ''
bidding_settings:
  bid_strategy_type: Maximize conversion value
  bid_strategy_name: ''
  target_roas: 180%
  target_cpa: ''
  max_cpc: ''
targeting_settings:
  languages: All
  locations: Serbia
  excluded_locations: ''
  targeting_method: Location of presence or Area of interest
  exclusion_method: Location of presence
adgroup_settings:
  ad_group_status: Enabled
  max_cpc: '0.14'
  max_cpm: '0.01'
  target_cpa: ''
  max_cpv: ''
  target_cpv: ''
  percent_cpc: ''
  target_cpm: '0.01'
  target_cpc: ''
  optimized_targeting: Disabled
  strict_age_and_gender_targeting: Disabled
  search_term_matching: Enabled
  ad_group_type: Standard
  channels: '[]'
keyword_settings:
  status: Enabled
  first_page_bid: '0.00'
  top_of_page_bid: '0.00'
  first_position_bid: '0.00'
ad_settings:
  status: Enabled
  approval_status: ''
  final_url_source: final_url
  market_template: rs_ads_routes
  path_mode: ''
  keyword_grouping_mode: split_adgroups
  business_name: eSky
  shared_negative_list: Master negative keywords
  account_level_sitelinks: true

SE Airlines

id: se_airlines
label: SE Airlines
description: Google Ads Editor preset for Sweden airlines campaigns.
dataset: airlines
template: se_airlines
market_code: se
export_name: ads-generator-se
grouping_mode: row_as_campaign
group_by_field: priority_markets
ad_mode: manual
filters:
  active_filter: include_inactive
  market_contains: ''
  priority: ''
  account: ''
  selected_ids: ''
campaign_settings:
  campaign_name: '[SFAl] [col:airline_name] [New] |[col:airline_iata]'
  labels: ''
  campaign_type: Search
  networks: Google search;Search Partners
  budget: '2500.00'
  budget_type: Daily
  eu_political_ads: Doesn't have EU political ads
  standard_conversion_goals: Account-level
  customer_acquisition: Bid equally
  marketing_objective: Sales
  campaign_status: Paused
  start_date: '[system:today]'
  end_date: '[]'
  broad_match_keywords: 'Off'
  ad_schedule: '[]'
  ad_rotation: Optimize for clicks
  content_exclusions: '[]'
  text_customization: ''
  final_url_expansion: ''
  tracking_template: ''
  final_url_suffix: ''
  custom_parameters: ''
bidding_settings:
  bid_strategy_type: Maximize conversion value
  bid_strategy_name: ''
  target_roas: 180%
  target_cpa: ''
  max_cpc: ''
targeting_settings:
  languages: All
  locations: Sweden
  excluded_locations: ''
  targeting_method: Location of presence or Area of interest
  exclusion_method: Location of presence
adgroup_settings:
  ad_group_status: Enabled
  ad_group_name: '[col:airline_name] [All]'
  max_cpc: '0.14'
  max_cpm: '0.01'
  target_cpa: ''
  max_cpv: ''
  target_cpv: ''
  percent_cpc: ''
  target_cpm: '0.01'
  target_cpc: ''
  optimized_targeting: Disabled
  strict_age_and_gender_targeting: Disabled
  search_term_matching: Enabled
  ad_group_type: Standard
  channels: '[]'
keyword_settings:
  status: Enabled
  first_page_bid: '0.00'
  top_of_page_bid: '0.00'
  first_position_bid: '0.00'
ad_settings:
  status: Enabled
  approval_status: ''
  final_url_source: market_col:final_url
  market_template: se_ads_airlines
  path_mode: blank
  keyword_grouping_mode: split_adgroups
  business_name: eSky
  shared_negative_list: Master negative keywords
  account_level_sitelinks: true

SE Competitors

id: se_competitors
label: SE Competitors
description: Google Ads Editor preset for Sweden competitors campaigns.
dataset: competitors
template: se_competitors
market_code: se
export_name: ads-generator-se-competitors
grouping_mode: row_as_campaign
group_by_field: market
ad_mode: manual
filters:
  active_filter: include_inactive
  market_contains: SE
  priority: ''
  account: ''
  selected_ids: ''
campaign_settings:
  campaign_name: '[SFComp] [col:competitor]'
  labels: ''
  campaign_type: Search
  networks: Google search;Search Partners
  budget: '1000'
  budget_type: Daily
  eu_political_ads: Doesn't have EU political ads
  standard_conversion_goals: Account-level
  customer_acquisition: Bid equally
  marketing_objective: Sales
  campaign_status: Paused
  start_date: '[system:today]'
  end_date: '[]'
  broad_match_keywords: 'Off'
  ad_schedule: '[]'
  ad_rotation: Optimize for clicks
  content_exclusions: '[]'
  text_customization: ''
  final_url_expansion: ''
  tracking_template: ''
  final_url_suffix: ''
  custom_parameters: ''
bidding_settings:
  bid_strategy_type: Maximize conversion value
  bid_strategy_name: ''
  target_roas: 180%
  target_cpa: ''
  max_cpc: ''
targeting_settings:
  languages: All
  locations: Sweden
  excluded_locations: ''
  targeting_method: Location of presence or Area of interest
  exclusion_method: Location of presence
adgroup_settings:
  ad_group_status: Enabled
  ad_group_name: '[col:competitor]'
  max_cpc: '0.14'
  max_cpm: '0.01'
  target_cpa: ''
  max_cpv: ''
  target_cpv: ''
  percent_cpc: ''
  target_cpm: '0.01'
  target_cpc: ''
  optimized_targeting: Disabled
  strict_age_and_gender_targeting: Disabled
  search_term_matching: Enabled
  ad_group_type: Standard
  channels: '[]'
keyword_settings:
  status: Enabled
  first_page_bid: '0.00'
  top_of_page_bid: '0.00'
  first_position_bid: '0.00'
ad_settings:
  status: Enabled
  approval_status: ''
  final_url_source: row_market_col:subdomain_url
  market_template: se_ads_competitors
  path_mode: columns
  keyword_grouping_mode: single_adgroup_no_negatives
  business_name: eSky
  shared_negative_list: Master negative keywords
  account_level_sitelinks: true

SE Destinations

id: se_destinations
label: SE Destinations
description: Google Ads Editor preset for Sweden destinations campaigns.
dataset: destinations
template: se_destinations
market_code: se
export_name: ads-generator-se-destinations
grouping_mode: group_by_field
group_by_field: campaign
ad_mode: manual
filters:
  active_filter: include_inactive
  market_contains: SE
  priority: ''
  account: ''
  selected_ids: ''
campaign_settings:
  campaign_name: '[SFD] [group:value]'
  labels: ''
  campaign_type: Search
  networks: Google search;Search Partners
  budget: '2500.00'
  budget_type: Daily
  eu_political_ads: Doesn't have EU political ads
  standard_conversion_goals: Account-level
  customer_acquisition: Bid equally
  marketing_objective: Sales
  campaign_status: Paused
  start_date: '[system:today]'
  end_date: '[]'
  broad_match_keywords: 'Off'
  ad_schedule: '[]'
  ad_rotation: Optimize for clicks
  content_exclusions: '[]'
  text_customization: ''
  final_url_expansion: ''
  tracking_template: ''
  final_url_suffix: ''
  custom_parameters: ''
bidding_settings:
  bid_strategy_type: Maximize conversion value
  bid_strategy_name: ''
  target_roas: 180%
  target_cpa: ''
  max_cpc: ''
targeting_settings:
  languages: All
  locations: Sweden
  excluded_locations: ''
  targeting_method: Location of presence or Area of interest
  exclusion_method: Location of presence
adgroup_settings:
  ad_group_status: Enabled
  max_cpc: '0.14'
  max_cpm: '0.01'
  target_cpa: ''
  max_cpv: ''
  target_cpv: ''
  percent_cpc: ''
  target_cpm: '0.01'
  target_cpc: ''
  optimized_targeting: Disabled
  strict_age_and_gender_targeting: Disabled
  search_term_matching: Enabled
  ad_group_type: Standard
  channels: '[]'
keyword_settings:
  status: Enabled
  first_page_bid: '0.00'
  top_of_page_bid: '0.00'
  first_position_bid: '0.00'
ad_settings:
  status: Enabled
  approval_status: ''
  final_url_source: final_url
  market_template: se_ads_destinations
  path_mode: blank
  keyword_grouping_mode: split_adgroups
  business_name: eSky
  shared_negative_list: Master negative keywords
  account_level_sitelinks: true

SE General

id: se_general
label: SE General
description: Google Ads Editor preset for Sweden general campaigns.
dataset: general
template: se_general
market_code: se
export_name: ads-generator-se-general
grouping_mode: row_as_adgroup
group_by_field: market
ad_mode: manual
filters:
  active_filter: include_inactive
  market_contains: SE
  priority: ''
  account: ''
  selected_ids: ''
campaign_settings:
  campaign_name: ''
  labels: ''
  campaign_type: Search
  networks: Google search;Search Partners
  budget: '1000'
  budget_type: Daily
  eu_political_ads: Doesn't have EU political ads
  standard_conversion_goals: Account-level
  customer_acquisition: Bid equally
  marketing_objective: Sales
  campaign_status: Paused
  start_date: '[system:today]'
  end_date: '[]'
  broad_match_keywords: 'Off'
  ad_schedule: '[]'
  ad_rotation: Optimize for clicks
  content_exclusions: '[]'
  text_customization: ''
  final_url_expansion: ''
  tracking_template: ''
  final_url_suffix: ''
  custom_parameters: ''
bidding_settings:
  bid_strategy_type: Maximize conversion value
  bid_strategy_name: ''
  target_roas: 180%
  target_cpa: ''
  max_cpc: ''
targeting_settings:
  languages: All
  locations: Sweden
  excluded_locations: ''
  targeting_method: Location of presence
  exclusion_method: Location of presence
adgroup_settings:
  ad_group_status: Enabled
  ad_group_name: '[col:ad_group_name]'
  max_cpc: '0.14'
  max_cpm: '0.01'
  target_cpa: ''
  max_cpv: ''
  target_cpv: ''
  percent_cpc: ''
  target_cpm: '0.01'
  target_cpc: ''
  optimized_targeting: Disabled
  strict_age_and_gender_targeting: Disabled
  search_term_matching: Enabled
  ad_group_type: Standard
  channels: '[]'
keyword_settings:
  status: Enabled
  first_page_bid: '0.00'
  top_of_page_bid: '0.00'
  first_position_bid: '0.00'
ad_settings:
  status: Enabled
  approval_status: ''
  final_url_source: final_url
  market_template: se_ads_general
  path_mode: blank
  keyword_grouping_mode: split_adgroups
  business_name: eSky
  shared_negative_list: ''
  account_level_sitelinks: false

SE Routes

id: se_routes
label: SE Routes
description: Google Ads Editor preset for Sweden route campaigns grouped by routes.campaign.
dataset: routes
template: se_routes
market_code: se
export_name: ads-generator-se-routes
grouping_mode: group_by_field
group_by_field: campaign
ad_mode: manual
filters:
  active_filter: include_inactive
  market_contains: SE
  priority: ''
  account: ''
  selected_ids: ''
campaign_settings:
  campaign_name: '[SFSE] [group:value]'
  labels: ''
  campaign_type: Search
  networks: Google search;Search Partners
  budget: '2500.00'
  budget_type: Daily
  eu_political_ads: Doesn't have EU political ads
  standard_conversion_goals: Account-level
  customer_acquisition: Bid equally
  marketing_objective: Sales
  campaign_status: Paused
  start_date: '[system:today]'
  end_date: '[]'
  broad_match_keywords: false
  ad_schedule: '[]'
  ad_rotation: Optimize for clicks
  content_exclusions: '[]'
  text_customization: ''
  final_url_expansion: ''
  tracking_template: ''
  final_url_suffix: ''
  custom_parameters: ''
bidding_settings:
  bid_strategy_type: Maximize conversion value
  bid_strategy_name: ''
  target_roas: 180%
  target_cpa: ''
  max_cpc: ''
targeting_settings:
  languages: All
  locations: Sweden
  excluded_locations: ''
  targeting_method: Location of presence or Area of interest
  exclusion_method: Location of presence
adgroup_settings:
  ad_group_status: Enabled
  max_cpc: '0.14'
  max_cpm: '0.01'
  target_cpa: ''
  max_cpv: ''
  target_cpv: ''
  percent_cpc: ''
  target_cpm: '0.01'
  target_cpc: ''
  optimized_targeting: Disabled
  strict_age_and_gender_targeting: Disabled
  search_term_matching: Enabled
  ad_group_type: Standard
  channels: '[]'
keyword_settings:
  status: Enabled
  first_page_bid: '0.00'
  top_of_page_bid: '0.00'
  first_position_bid: '0.00'
ad_settings:
  status: Enabled
  approval_status: ''
  final_url_source: final_url
  market_template: se_ads_routes
  path_mode: ''
  keyword_grouping_mode: split_adgroups
  business_name: eSky
  shared_negative_list: Master negative keywords
  account_level_sitelinks: true

Preset Mini Docs

filters

filters:
  active_filter: active_only
  market_contains: MX
  priority: "1"
  account: ""
  selected_ids: "air-001, air-002"

active_filter: active_only, deactive_only, include_inactive.

market_contains: use MX, CO, etc. Empty "" means all markets.

selected_ids: optional comma/newline list of sheet IDs to generate.

source / market

dataset: airlines
template: mx_airlines
market_code: mx
export_name: ads-generator-mx
ad_mode: manual

market_code: controls [market_col:...] macros. Codes are detected from keywords_* columns using the last two letters.

ad_mode: keep manual for template-based ads. AI modes are reserved for later.

campaign_settings

campaign_settings:
  campaign_name: "[SFAl] [col:airline_name] |[col:airline_iata]"
  campaign_status: Paused
  budget: "2500.00"
  networks: "Google search;Search Partners"
  start_date: "[system:today]"
  tracking_template: ""
  final_url_suffix: ""
  custom_parameters: ""

Common statuses: Paused, Enabled. Macros like [col:airline_name] use sheet columns.

bidding_settings

bidding_settings:
  bid_strategy_type: "Maximize conversion value"
  target_roas: "180%"
  max_cpc: "0.14"

bid_strategy_type: Maximize conversion value, Maximize conversions, tROAS, tCPA, Manual CPC.

adgroup_settings

adgroup_settings:
  ad_group_name: "[col:airline_name] [All]"
  ad_group_status: Enabled
  max_cpc: "0.14"
  search_term_matching: Enabled

ad_group_name: supports macros. It is used for default/single ad group flows, especially row_as_adgroup with single_adgroup_no_negatives.

targeting_settings

targeting_settings:
  languages: All
  locations: "Mexico, Colombia"
  excluded_locations: "United States, Canada"
  targeting_method: "Location of presence or Area of interest"
  exclusion_method: "Location of presence"

locations, excluded_locations and languages can be comma-separated or newline-separated.

languages: All stays as All; multiple values export as a semicolon list.

ad_settings

ad_settings:
  status: Enabled
  final_url_source: market_col:final_url
  market_template: mx_ads_airlines
  path_mode: blank
  keyword_grouping_mode: split_adgroups
  business_name: eDestinos
  shared_negative_list: "Master negative keywords"
  account_level_sitelinks: true

final_url_source: market_col:final_url or market_col:subdomain_url.

market_template: ID from /templates Ad Templates, for example mx_ads_airlines.

path_mode: blank, columns, iata.

keyword_grouping_mode: split_adgroups or single_adgroup_no_negatives.

market_col macros

[market_col:keyword]
[market_col:final_url]
[market_col:subdomain_url]
[market_col:buy_keywords_dataforseo]
[market_col:top_converters]
[market_col:destinations_keywords_dataforseo]

For market_code: mx, these resolve to market columns such as keyword_mx, final_url_mx and top_converters_mx. Newer keyword columns should use keywords_XX.

template / grouping

template: mx_airlines
grouping_mode: row_as_campaign
group_by_field: priority_markets

grouping_mode: row_as_campaign, row_as_adgroup, group_by_field.